Marketing once relied on the very basic premise that to reach people it was necessary to use mass market channels. Social media has changed all that. Where wide reach and repetition once worked, social media now has allowed us marketers to be audience-focused, niche-market embracing and specified message-developing in order to touch and influence customers and clients.
Just consider the reach and saturation of social media, brought to you thanks to HubSpot Blog:
There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
53 percent of people on Twitter recommend companies or their products in their tweets.
56 percent of LinkedIn's 100 million users are outside of the United States.
There are more than 5 billion photos on Flickr.
$3.08 billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010.
